LATEST COMPANY NEWS PAGE

Redesigned LendingTree’s company news page.

The process

I first met with the Public Relations team to get an understanding on what they are looking for in a design. The team requested a design that has a that is more like an article or blog home page. That type of page would have a layout with your top articles with imagery and bigger headlines for hierarchy and work your way down to more articles about the company. The PR team also want to include company blogs and tools & resources in the new page. Last the final thing on the request is to rename the page from “Press Release” to “Latest Company News”.

So I took the next step on looking and other sites for inspiration. Once I got an idea what I am looking for a design, I made a wireframe mock up of the design layout. I present the idea with creative management for any feedback. Also that needed be be included on showing this wireframe is the development team to see if this type of layout design can be done. Creative management and the development team liked the direction I went with so I took the next steps on refining the design.

Designing the assets

After getting approval from creative manager and public relations team on the design layout. I went ahead and designed the assets for the Latest Company News Page.

The final look

Below is the final design design to the Latest Company New Page for desktop and mobile format. The public relations team loved the design and are excited for this page to go live. With the final design being approved by the PR team, I went ahead and got all the design files to be uploaded to Zeplin for the developer to take over and code up the new page.