LOAN SHOPPING LANDING PAGE
Designed a loan shopping landing page for LendingTree, to promote the loan shopping experience after consumers sign up for a LendingTree Account.
The process
The product manager requested a landing page to promote loan shopping with a LendingTree Account. The Free Credit Score Landing Page performed well, consumers were viewing the page, and it was helping convert them to open a LendingTree account. The product manager requested to have a design layout similar to the Free Credit Score Landing Page. So the product manager, copywriter, and I put together a rough wireframe of the design layout. I ensured that the design layout could be used in both desktop and mobile formats.
Desktop Wireframe
Mobile Wireframe
Next step
I teamed up with a copywriter, they wrote the content for each section. With their feedback I updated the design. Afterward, I reviewed the progress with the product manager and creative manager.
Refined Content Sections - Desktop
Refined Content Sections - Mobile
Adding visual assets
After the content sections were approved to move forward, I created visual assets to add to each content section.
Visual assets for landing page
The final design
Once the final design was completed, I made sure the design was reviewed with the creative manager, product manager, and front end developer for any other feedback. Once approved, I uploaded designed files to Zeplin, to be handed over to the front end developer for coding and make it live. The Loan Shopping Landing Page can be viewed live.
Final Design Desktop
Final Mobile Design
The outcome
The Loan Shopping Landing Page performed well and increased the number of consumers opening up LendingTree accounts.