The process

The product manager of the LendingTree Account project requested a landing page to promote the free credit score feature. I came up with a rough wireframe on how the layout of the page would look for both desktop and mobile formats so that the webpage could be responsive. After the product manager approved the layout direction, I proceeded onto the next design process.

Next step

I teamed up with a copywriter, and they wrote the content for each section. I updated the design with the revisions made. I then reviewed the updated design with the creative manager for feedback, and to get approval. A front end developer then was in charge of building the page, and they would provide feedback on the feasibility of coding what was designed.

Adding visual assets

After the creative manager approved the design, I completed the landing page design by adding visual assets that reflected the verbiage added by the copywriter.

The final design

Finally, I went through a walkthrough with the creative manager and the product manager of the completed design. Then, I uploaded all the design files to Zeplin, to be handed the front end developer to code and make it live. The Free Credit Score Landing Page can be viewed here.

The outcome

The product manager was very pleased with the design. There was a lot of foot traffic on the page, and an increase in consumers opening up LendingTree Accounts. It also gave the product manager an idea to test out a new landing page that is similar to the Free Credit Score page, but for loan shopping with your LendingTree Account.